Marketing Mix of Starbucks

Kathl , Morgenstern


anglais | 01-04-2010 | 12 pages

9783640602087

Livre de poche


18,85€

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Couverture / Jaquette

Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.6, Justus-Liebig-University Giessen, language: English, abstract: Ever since the first Starbucks store in Seattle was opened, the company has shown an amazing growth and development. With over 15,000 stores all over the world, Starbucks is one of the leading coffee shops. This assessment will give an overview of the history of Starbucks showing the quick growth of the company and highlighting major management decisions that have been made during the years. Furthermore it will show the variety of products and take a look at the operation of Starbucks on the basis of the Marketing Mix. The paper will close with a summary and a conclusion.

Détails

Code EAN :9783640602087
Auteur(trice): 
Editeur :GRIN Verlag-GRIN Verlag
Date de publication :  01-04-2010
Format :Livre de poche
Langue(s) : anglais
Hauteur :210 mm
Largeur :148 mm
Epaisseur :2 mm
Poids :34 gr
Stock :Impression à la demande (POD)
Nombre de pages :12
Mots clés :  Company; English; Geschaeftsanalyse; Marketing Mix; Placement; Price; Product; Starbucks; bwl; englisch; marketing; porters five forces