Marketing Mix of Starbucks
Kathl , Morgenstern
anglais | 01-04-2010 | 12 pages
9783640602087
Livre de poche
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Couverture / Jaquette
Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.6, Justus-Liebig-University Giessen, language: English, abstract: Ever since the first Starbucks store in Seattle was opened, the company has shown an amazing growth and development. With over 15,000 stores all over the world, Starbucks is one of the leading coffee shops. This assessment will give an overview of the history of Starbucks showing the quick growth of the company and highlighting major management decisions that have been made during the years. Furthermore it will show the variety of products and take a look at the operation of Starbucks on the basis of the Marketing Mix. The paper will close with a summary and a conclusion.
Détails
Code EAN : | 9783640602087 |
Editeur : | GRIN Verlag-GRIN Verlag |
Date de publication : | 01-04-2010 |
Format : | Livre de poche |
Langue(s) : | anglais |
Hauteur : | 210 mm |
Largeur : | 148 mm |
Epaisseur : | 2 mm |
Poids : | 34 gr |
Stock : | Impression à la demande (POD) |
Nombre de pages : | 12 |
Mots clés : | Company; English; Geschaeftsanalyse; Marketing Mix; Placement; Price; Product; Starbucks; bwl; englisch; marketing; porters five forces |