Couverture / Jaquette

The bestselling "Fish!" philosophy is now applied to keeping any company's vision alive and renewed, using the example of a fictional sushi bar that is always two steps ahead of the competition. The business parable employs the same kind of easy-to-read story that was used in "Fish!" to illustrate its three major principles of continued success: Commit, Be It, and Coach It.

Note biographique

Stephen C. Lundin, Ph.D., is a filmmaker, graduate business school professor, and professional speaker. He runs a corporate membership seminar series as part of the Institute for Management Studies and leads the Institute for Creativity and Innovation at the University of St. Thomas in Minneapolis. He lives in Minnesota.

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