Couverture / Jaquette

The companion volume to the public television series explains what it takes to be a successful entrepreneur.

Note biographique

Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.

Table des matières

CONTENTS

1 SOMETHING YOU LIVE TO DO

2 BE CAREFUL, YOU MAY SUCCEED

3 SMALL, FAT, AND HAPPY

4 IF IT'S A GOOD IDEA, IT'S TOO LATE

5 THE ART OF THE INCREMENTAL

6 THE COMPANY YOU KEEP

7 MONEY

8 THE LEMONADE STAND

9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM

10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY

11 IN GOOD COMPANY

12 THE VERGER

ACKNOWLEDGMENTS

INDEX

Détails