Couverture / Jaquette

Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?

This updated edition of the international bestseller distills into a single volume the fifty best decision-making models used in MBA courses, and elsewhere, that will help you tackle these important questions. In minutes you can become conversant with:

The Long Tail . The Maslow Pyramids . SWOT Analysis . The Rubber Band Model . The Prisoner's Dilemma . Cognitive Dissonance . The Eisenhower Matrix . Conflict Resolution . Flow . The Personal Potential Trap . and many more.

Stylish and compact, this little book is a powerful asset. Whether you need to plan a presentation, assess someone's business idea, or get to know yourself better, this unique guide-bursting with useful visual tools-will help you simplify any problem and make the best decision.

Note biographique

Mikael Krogerus is a freelance journalist and an editor with Das Magazin, the weekly supplement to Switzerland's biggest newspaper.

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