Couverture / Jaquette

Innovators have long recognised that constraintsvery often stimulate or guide theprocess of creativity and innovation. When youwork with limitation, creativity often comes tothe surface organically as the most ultimate andnatural solution.Restraints should never be a reason not toinnovate. Often the contrary is true: restraintsaccelerate creativity, the driving force behindinnovation. This book provides multiple inspiringexamples from different industries, and offersthe reader a real suite of techniques on how touse natural or self-imposed constraints to thebenefit of creativity and innovation.The book is aimed at every professional who'sconvinced that creativity plays a crucial role inthe daily work environment, but is also aware ofthe boundaries that take away the illusion of 'thesky is the limit'. Turning undeniable reality into areal creative advantage is the ultimate goal ofthis book.

Note biographique

Walter Vandervelde started his businessright after finishing his studies in communicationdesign. His one-man design studioquickly evolved into a valued communicationsagency with international clients in amainly business-to-business environment.He is now one of the pioneer professors ofa new study course called Idea & InnovationManagement at the Erasmus UniversityCollege, Brussels. Besides his teachingactivities he is now mainly an independentbusiness creativity expert.

Détails